Title: Social Media Capabilities

Your Problem

You need to if your organization is prepared to take on a Social Media initiative.

Our Solution

The Social Media Capabilities spreadsheet measures your organizations overall Social Media Capabilities. This self-assessment tool will allow the user to rate his/her compliance with best practices across a number of dimensions such as Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement. The second that one finishes the evaluation, one will be provided, immediately, with results and recommendations.

Key Benefits

• Identifies social media best practices
• Support for approval of a social media initiative
• Contains a well organized self assessment
• Spider-chart of social media capabilities
• Provides instant results and recommendations

Microsoft Excel Spreadsheet
Estimated Time Required: 1 Hour
Skills Required: Excel (Basic)